Uk book buying demographics

Nonhispanic whites 76% outpace nonhispanic blacks 69% and hispanics 58% in bookreading incidence, while theres a clear age trend in play. There needs to be marketing, product placement, and distribution partnerships in place as well. A massive 98 percent of book consumers say that pleasure is a main reason for their reading habits. Discover these popular fiction titles and much more. In fact, 62% of ebook purchases are made by people aged between 18 and 45. We mark world book day by looking at purchase behaviour and reported reading habits in the uk. Its overall population density is 259 people per square kilometre 671 people per sq mi, with england having a significantly higher population density than wales, scotland and northern ireland. Furthermore, mintel research shows that uk consumers are prepared to invest more in physical books. The unstoppable rise of female comic readers books. The average age of todays book reader is 44, but 50 is the average age of the most frequent book buyer.

Finding the common threads between your book s and your book buying audience is the basis of target marketing for authors. The most important group within the book industry is, of course, the consumers. This demographic market analysis can assist with two main objectives. Demographics is the study of a population based on factors such as age, race and sex, among others. Ebook reading by demographic group and method uk 2019. The report shares insight into buying trends from 2012, as well as the first quarter of 20. The united kingdom uk office for national statistics 2016based national population projections indicated that, if recent trends continue, the uk s population would increase by 3. At tuesdays aba day of education, jack mckeown, industry consultant and director of new business development for verso digital, presented consumer demographics and bookbuying preferences from the 2010 survey of bookbuying behavior with verso digital. Discover your own audience demographics with sprout. Ebook sales continue to fall as younger generations drive appetite.

Governments, corporations and nongovernment organizations use demographics to. Household final consumption expenditure hhfce for the uk, as a measure of economic growth. This tool allows you to type a search term your target audience would type and find their demographics. Buy books online, new and secondhand online bookstore. Mar 14, 2017 steve bohme, research director at nielsen book research uk, who presented the data on monday ahead of this years london book fair, said young people were using books as a break from their. There are many different factors in breaking down an audience demographic. Book buying and reading demographics journey to self. Consumer trends, uk statistical bulletins office for. Free demographics demographics reporting on any location. How to find marketing demographic data online shock marketer. Consumer trends, uk statistical bulletins household final consumption expenditure hhfce for the uk, as a measure of economic growth. Profiting from the profound demographic shifts ahead.

Profiting from the profound demographic shifts ahead kindle edition by gronbach, kenneth, moye, m. Federal reserve, massmutual financial group, businessweek, gallup women purchase over 50% of traditional male products, including automobiles, home. As always, be sure to check back in the future as i will be updating this post as new and updated stats become available. Users can choose to view the demographic information in the following report. Book buying and reading demographics journey to selfpublishing.

Individuals resident in the jurisdiction of guernsey which does not include sark pay income tax at the rate of 20% on their worldwide income, whereas nonresidents are only liable on income arising from activity or ownership within guernsey. If microsofts tool is consistent with quantcast, the phrase rock band 2 should tell us our audience is young male. Market analysis, competitor,analogsister store, site package, traffic, new store impact, customer store. The more information you have about your readers the more closely you can direct your book publishing efforts. J download it once and read it on your kindle device, pc, phones or tablets. The uk population is growing and projected to rise to 73. In addition to ongoing subscriptions, indepth reports are available that deliver expert insights into consumer book trends across formats and genres. Nearly half of print buyers have bought from an independent bookstore. Etsy has become the goto ecommerce site for all things handmade and artists and craftspeople from all walks of life have found success selling their products on its platform.

The information presented probably hasnt changed dramatically since then with the exception being the growth of ebooks, but even with older research, you can see the trends, so im sharing a few highlights from. Apr 04, 2018 specifically, the demographics and spending habits of the group vary significantly from how theyre often portrayed. According to the 2011 uk census, the total population of the united kingdom was around 63,182,000. Demographics suggest a big future for digital reading, with 62% of ebook purchases made by people aged. The industry faced largescale business restructuring. Nielsen survey finds uk ebook sales declined by 4% in 2016, the second consecutive year digital has shrunk.

In our exploration of demographics, buying habits, and awareness we find that not all book buyers are created equalbuyers of each genre have their own own distinct patterns and habits. In fact, the percentage of people who only read ebooks is in the single digits. Thats according to the latest poll from harris interactive part of the nielsen market research g. With that in mind i periodically update this post with the best information that i can find. The longterm trend of consumers buying more books on impulse at bricksandmortar stores than at online retailers continued in 2012, according to. Surprise, surpriseevery single demographic still reads print books.

Here are some of the more impressive etsy stats and facts ive been able to dig up recently. Nielsen book research is a leading provider of market research into the uk and international book markets. Four demographic trends that many retailers missed, but. According to the 2011 census, the total population of the united kingdom was around 63,182,000. New survey of bookbuying behavior provides good news for.

If youre looking to widen your audience, such as trying to reach generation z, you can use current demographic data to figure out which networks you can focus your content energy on. Readers are flocking to buy books in the crime genre. Founded in 1886 by john pemberton, the coca cola brand has more than 500 different nonalcoholic beverages brands underneath its umbrella. Includes all spending on goods and services by members of uk households.

Last year pew research reported via the atlantic that the average american reads five books per year, a number that increases as readers get older our own data suggests that, at least for now, ebooks work differently. Here are some of the key insights from the report, which was based on a range of sources, including u. If you have any great data i am missing, please shoot me an email tara at. Keeping up with age demographics for advertising is an ongoing process. Trends in consumer book buying infographic news for. The ageing population and changing ethnic makeup of the uk are two of the most influential demographic forces shaping the uk retail market. While looking for information on how people decide what books to buy, i found a helpful powerpoint presentation from bowker that summarizes research from the first quarter of 2011. In the demographic group of 18 to 34yearolds who buy books, 37 percent prefer to buy them from independent bookstore. Two in five are not buying ebooks because they dont have an ereader.

Nielsen consumer, 20 women control more than 60% of all personal wealth in the u. Looking specifically at the selfhelp category, we find the following. Sep 29, 2019 demographics is the study of a population based on factors such as age, race and sex, among others. Buy books online, new and secondhand online bookstore from. During a recent industry event at random house, carl kulo of bowker market research shared highlights from their 20 u. Here, however, we shift our focus from analyzing specific subcultures to trying to understand the implications for an entire population of its makeup. Etsy was started about years ago, but has come on strong over the past few years as the visual web has come into its own. Almost 3 in 4 adults say they had read a book in the 12 months prior to the survey, with printed books continuing to be the most popular format. Whether your personal passions lean toward new releases by the hottest authors or classics from the old. The singleuse report provides demographic information around a 1,3,5mile radius or any radiidrivetime of the users choosing. Social media demographics help you set up marketing personas and understand your audience in greater detail. With proliferating female writers and an allgirl avengers aforce, has the stereotype of the lonely male comic nerd gone. Whether your personal passions lean toward new releases by the hottest authors or classics from the old masters, you will find it on alibris.

Alibris has award winning fiction titles and bona fide page turners on sale now for your reading enjoyment. Baby boomers are born between 1946 and 1964, there are around 74. As book readers, it seems were obsessed by the dark side of life. Some of course are more valid than others are for authors but you will find that all do play a role in targeting a reading audience. Almost 3 in 4 adults say they had read a book in the 12 months prior to the survey, with printed books continuing read more.

Demographics expert peter francese describes demographic trends shaping the retail market, including historically low birth rates, myth that millennials are another baby boom, emergence of. The longterm trend of consumers buying more books on impulse at bricksandmortar stores than at online retailers continued in 2012, according to bowkers 20 u. Familiarity with author the main driver of book choice. Aug 06, 20 the insights into where book buyers are spending come from the 20 u. At tuesdays aba day of education, jack mckeown, industry consultant and director of new business development for verso digital, presented consumer demographics and book buying preferences from the 2010 survey of book buying behavior with verso digital.

Spotlight on bookbuying behavior publishers weekly. Finding the common threads between your books and your book buying audience is the basis of target marketing for authors. Social media demographics to inform your strategy in 2020. Demographics are clearly tied to subculture and segmentation. Buy bookresearch market reports nielsen uk isbn store. With more than 120 years of service to the world with 3,500 total products being served in over 200 countries, coca cola. By combining multiple nielsen book resources, the uk book market in. In 2017, crime became the uks most popular adult fiction genre, outselling general and literary fiction for the first time. An important disparity that the data reveal, said mckeown, was the difference between how positively avid book buyers view indies, and how often they actually shop there. Retail is changing at an unprecedented speed, and with it come big challenges and opportunities. As many as two in three 69% book, ebook and audiobook buyers are prepared to pay more than. Aug 10, 2015 the coca cola demographics prove one thing above all else. Use features like bookmarks, note taking and highlighting while reading upside.

More than 360m books were sold in 2016 a 2% jump in a year that saw uk consumers spend an extra 6%, or. Discover all relevant statistics and facts on the u. When it comes to book statistics, adult nonfiction showed the largest growth with a 5. The magic of data analytics enables us to drill into the data and see whos buying ebooks.

This is why coca cola dominates even though it loses in blind taste tests. We have the biggest bestsellers to the hardesttofind, outofprint rarities brought to you by thousands of booksellers around. Consumer trends, uk office for national statistics. Demographics or demographic data refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. Sep 26, 2019 istock by getty images roughly a quarter of u. Over the next 10 years, 37% of the uk population will be over 50. How will demographic trends in the uk affect the retail. With proliferating female writers and an allgirl avengers aforce.

Free demographics demographics reporting on any location in. Several issues are useful in the structure of a population. This represents an average annual growth rate of 0. Steve bohme, research director at nielsen book research uk, who presented the data on monday ahead of this years london book fair, said young. Demographics affect all marketers as not one sector of your economy regardless in what country you live in will go untouched by these changing trends. This statistic displays reading of ebooks among uk respondents as of march 2019, by age and consumption method. At alibris, every type of reader can satisfy oneofakind book cravings. Trends in consumer book buying infographic news for authors. Governments, corporations and nongovernment organizations use demographics to learn more about. They made up almost 40 percent of the nations population. May 22, 2012 while looking for information on how people decide what books to buy, i found a helpful powerpoint presentation from bowker that summarizes research from the first quarter of 2011. Discover the best demography studies in best sellers. Jan 16, 2019 how many books are published and sold annually. Research and data 2017 car tech impact study a growing number of car shoppers believe certain safety technologies, including blindspot detection and forward collision warning, should be standard on all vehicles sold in the u.

Demographics affect all marketers as not one sector of your economy regardless in what country you live. According to facebook likes, the gender gap in comic readers is narrowing. Because of the buzz built around millennials, it has become easy to market to that generation. Customer demographics age demographics for advertising. Find the top 100 most popular items in amazon books best sellers. The information presented probably hasnt changed dramatically since then with the exception being the growth of ebooks, but even with older research, you can see the trends, so im sharing a few. On a gender basis, women are the more avid book readers, per the study, being % more likely than men to have read a book in the prior 12 months 77% vs. Commonlyused demographics include race, age, income, disabilities, mobility in terms of travel time to work or number of vehicles available, educational.